ET Consulting

2 Red Winery + Foundation

Wine, for a cause

2RedWiney is a California winery that makes an award winning trademarked Zinfandel blend and Syrah blend. As a lover of philosophy, making good wine is cause and purpose enough! The owner, Robert Hollander (known as “winemaker Bob”), doesn’t stop there.

He donates 100% of his profits to his foundation – the Robert and Susan Hollander Foundation. This foundation supports prostate cancer research.

This project was a complete website overhaul of both the company and foundation websites, and consulting on improving the language of their indiegogo fundraiser.

However, the core of my work evolved due to other opportunities I saw in developing and improving the story, brand, design, and marketing language. I re-organized the founding story, developed a full brand deck from font and color psychology to custom design, and helped build out their new campaign and advertising slogans: “drink charitably,” “charitable drinking,” and “wine for a cause.”

In the need of redesigning a pair of websites, I was put in touch with Mr. Thomsen as someone who possessed special skills in web design and marketing. Mr. Thomsen tackled the project pair with enthusiasm, following it to completion as if it was a matter of personal interest and pride. His skills set in this regard was outstanding and the result exceeded expectation.

– Robert Hollander President, Robert and Susan Hollander Foundation & 2 Red Winery